Council Boosts Tourism, Culture, and Community Engagement

Published on 31 October 2023

Scone admin building.jpg

In the recent Ordinary Council Meeting, Upper Hunter Shire Council endorsed the recommendation to apply to the Minister for Industrial Relations for a part-day public holiday from noon for the 2024 Scone Cup on Friday, 17 May 2024, and the 2025 Scone Cup in May 2025, covering only the eastern part of the Shire. This endorsement follows a community consultation conducted from 30 August to 3 October 2023, where a significant majority expressed support for the half-day public holiday, recognising the Scone Cup as an important social and community event for the Upper Hunter region.

In a notable move, Council endorsed the allocation of the 2023/24 Cultural Activity Grants, amounting to $11,400. These grants play a pivotal role in enriching the cultural tapestry of the community, supporting a range of community events, festivals, and celebrations. By endorsing these grants, Council aims to foster a more connected community, enabling deeper connections among individuals and towards their community. This gesture also embodies the Council's commitment to advocating for, supporting, and providing essential services and facilities that enhance community engagement and cultural appreciation.

Significant strides were made to enhance Upper Hunter Shire's tourism and economic prospects. Council endorsed a Tailored Alliance Model, fostering a collaborative framework between Muswellbrook Shire, Upper Hunter Shire, Upper Hunter Country Tourism association, and Destination Sydney Surrounds North network. This alliance, set to be launched in early 2024, aims to collectively promote and grow the visitor economy, thereby supporting local businesses, job creation, and heightening the area's liveability.

In a complementary move, Council also approved the engagement of the agency "For the People" for the Upper Hunter Regional Brand Identity Project. This decision came post a rigorous review of 19 submissions from various branding agencies, with "For the People" standing out due to their extensive experience in regional place branding and a proven community-centric workflow. Their engagement is anticipated to develop a cohesive and memorable brand experience, attracting tourism and business development opportunities, which aligns well with the broader vision of reactivating the Upper Hunter Shire and enhancing its economic landscape.

Both initiatives underscore the Council's commitment to nurturing a vibrant tourism sector and the economic sustainability of the region.

Follow this link to read the full agenda.