Upper Hunter Shire Council's Place Branding Initiative

  • Project typePlacebranding
  • Project valueFunded by the State Government Resources for Regions Program
  • Contractor nameFor the People
  • Completion Date01 October 2024

Welcome to Our Journey

Upper Hunter Shire Council is proud to announce an exciting new chapter in our region’s story with the launch of a comprehensive place branding initiative. In partnership with the acclaimed branding agency 'For the People', we are embarking on a strategic endeavor to redefine the identity of the Upper Hunter, enhancing its appeal and uniting its diverse communities.

About the Project

'For the People', celebrated for their transformative impact on regions like The Blue Mountains and West Coast Tasmania, bring their expertise to the Upper Hunter. This initiative is designed to delve deep into the unique qualities and aspirations of our communities, reflecting and celebrating what makes our region distinct and appealing.

Project Vision and Scope

Our aim is to develop a brand that embodies the region's heritage, industries, and community spirit, creating a unified identity that resonates both locally and beyond. This will involve:

  • Strategic Analysis: Evaluating our region’s attributes, strengths, and potential.
  • Community Collaboration: Ensuring the branding reflects the voices and visions of our residents.
  • Narrative and Identity Creation: Crafting a compelling story that unites and defines the Upper Hunter.

A Message from Mayor Maurice Collison

“I am thrilled to lead our community into this transformative branding journey. This is an opportunity for us all to come together, contributing to a narrative that captures the essence of our region. Your stories and experiences are vital in shaping a brand that we can all take pride in. Together, let's build a future for the Upper Hunter that reflects our true spirit and potential.”

Get involved

Want to share your vision for the Upper Hunter? We'd love to hear your thoughts and suggestions on this transformative project. Complete the survey below to add your voice. 

Brand Survey

Contact Us

For more information or to get involved, please contact:
Luke Tuxford, Communications Coordinator
Email: ltuxford@upperhunter.nsw.gov.au
Phone: 02 6540 1100